Taskrabbit Unveils 2024 Top “Core” Aesthetic Home Trends

SAN FRANCISCO, October 17, 2024 – Taskrabbit, the platform connecting people to skilled, reliable Taskers from their local communities, announced today its 2024 Top “Core” Aesthetic Trend Report, highlighting how consumers are leaving mainstream design trends behind and finding unique ways to personalize their homes with niche ‘core’ aesthetics.

Taskrabbit’s latest report spotlights trends popularized across social media, where the ‘core’ suffix has taken off and turned one-off trends into distinct aesthetics. After evaluating jobs booked on the platform over the last 12 months, the brand identified seven ‘core’ aesthetics trending in homes across the United States. The overarching theme for 2024 is all about curating a specific mood and aesthetic. Notably, the use of the word ‘aesthetic’ in task descriptions saw a 56% year-over-year increase.

To help consumers discover which ‘core’ aesthetic best aligns their unique personality and style preferences, Taskrabbit partnered with content creators to launch an interactive quiz. This quiz not only matches users with their ideal aesthetic but also offers inspiration on how to bring these styles to life, drawing from the vibrant examples showcased in the creators’ social media feeds. Take the quiz here.

“We’ve noticed that social trends have a huge impact on home design. Taskrabbit’s 2024 Top “Core” Aesthetic Trend Report dives into how trending 'cores' are transforming the way our users leverage the platform to bring their creative visions to life and personalize their homes,” says Tamara Rosenthal, Taskrabbit’s VP of Marketing. “Whether it’s sporty chic or western flair, we love seeing how people are curating spaces that reflect their unique styles.”

Consumers are moving away from cookie-cutter design trends and embracing what personally resonates, turning hobbies and passions into home design realities. In anticipation of the trend report's release, Taskrabbit partnered with renowned chef, Chloe Coscarelli, to host an exclusive media dinner in New York City. Members of the press experienced these seven ‘core’ trends firsthand, getting a glimpse of how Taskrabbit is helping bring each one to life. Read more about each of this year's seven 'core' trends in the full report here, and event images here.

About Taskrabbit

Taskrabbit is a global digital platform that connects people seeking help with household tasks, such as furniture assembly, TV mounting, moving, and home improvements, to skilled, reliable Taskers in their communities. Acquired by the Ingka Group (IKEA) in 2017, Taskrabbit operates in thousands of cities across eight countries: Canada, France, Germany, Italy, Portugal, Spain, United Kingdom, and United States, and is available in 200+ IKEA stores worldwide.

To find out more, please visit www.taskrabbit.com or join the conversation with @Taskrabbit on X (Twitter), Facebook, Instagram, TikTok, LinkedIn, Pinterest and YouTube.